2025
Ferry Fudge
BRANDING | PACKAGE DESIGN
Adobe Illustrator, Photoshop, and Procreate
Fudge worth the trip, packaging worth keeping.
01 / BRIEF
Create a brand identity and packaging system for Ferry Fudge, a specialty fudge brand inspired by the charm and character of Mackinac Island.
The goal was to create a food product experience that connects the product to its location while making the packaging feel luxurious enough to become part of the souvenir itself.
02 / PROBLEM
How can packaging transform a local food product into a memorable souvenir experience?
The challenge was to create packaging that communicates the charm of Mackinac Island while elevating the fudge into a more luxurious and experiential product.
03 / INSIGHT
A meaningful souvenir is more than something brought home—it can preserve the feeling of a place and the experience of being there.
By making the packaging an experience of its own, the product could extend the memory of Mackinac Island beyond the trip and give customers something worth keeping.
04 / DESIGN INTENT
Develop a playful yet luxurious visual identity that reflects the character of Mackinac Island and the experience of traveling there.
Ferry-inspired visuals, custom patterns, and refined typography create a cohesive visual language that unfolds across the packaging, turning the box into both a product experience and a keepsake.
05 / OUTCOME
The result is a luxurious custom packaging system designed to make the product feel like a souvenir, carrying the charm and character of Mackinac Island beyond the fudge itself.
As the package unfolds, layers of pattern and typography build a sense of discovery, ending with a tear-off postcard that customers can keep as a reminder of their time on the island.
