2026
Tara Lipinksi
EVENT PROMOTION
Adobe Photoshop, Illustrator, After Effects
Event guest speaker for Your Story Matters
01 / BRIEF
Create promotional signage for the Your Story Matters mental health event featuring Tara Lipinski as a guest speaker.
The goal was to evolve the existing event identity to give the speaker campaign a distinct presence while remaining recognizable as part of the larger Your Story Matters brand.
02 / PROBLEM
How can an established event identity evolve for a featured speaker without losing brand recognition?
The challenge was to incorporate required speaker photography and new content while maintaining enough of the original visual language to connect the campaign back to the event.
03 / INSIGHT
A brand can evolve without losing the visual elements that make it recognizable.
Maintaining the established color palette while introducing photography created a stronger human focus, allowing Tara Lipinski to become the centerpiece while preserving a clear connection to Your Story Matters.
*Photo Taken By Jack O'Toole
04 / DESIGN INTENT
Create a cleaner, portrait-focused extension of the existing identity centered around Tara Lipinski’s photography.
The established color palette and graphic language were paired with a simplified layout and prominent speaker imagery, creating a system that feels distinct from the original campaign while still belonging to the same event.
05 / OUTCOME
The result is a flexible campaign extension that gives the featured speaker her own visual presence while maintaining continuity with the larger Your Story Matters identity.
The design was adapted across digital and print signage, a vertical X-frame banner, and an animated Instagram Story, creating a cohesive campaign displayed across campus during summer previews and orientation.
