2026
Your Story Matters
EVENT PROMOTION
Adobe Photoshop, Illustrator, Adobe Effects
A storytelling-inspired event identity for student mental health and wellness.
01 / BRIEF
Create an event identity and promotional campaign for Your Story Matters, a free mental health and wellness event for Illinois State students.
The goal was to build an approachable visual system around storytelling that could capture student attention while making the event feel positive, welcoming, and engaging.
02 / PROBLEM
How can a mental health event feel meaningful and supportive without relying on traditionally serious wellness imagery?
The challenge was to communicate the importance of personal stories through a bright, energetic identity that could remain recognizable across digital and physical campus touchpoints.
03 / INSIGHT
Every student has a story worth sharing, reflecting on, and continuing to write.
This idea inspired the typewriter as the central visual metaphor, connecting writing and reflection with personal expression while giving the campaign a recognizable graphic language.
04 / DESIGN INTENT
Build an inviting event identity around the visual language of writing and storytelling.
Typewriter photography, vintage-inspired typography, bold color, and playful geometric shapes work together to balance the reflective nature of the event with an energetic visual style designed for a student audience.
05 / OUTCOME
The result is a flexible event identity that makes conversations around mental health feel approachable, expressive, and student-focused.
The system was extended across digital and print signage, a website thumbnail, and an animated Instagram Story, creating a consistent presence across campus.
